Cost Per Image Calculator — True Cost Per Delivered Photo

Cost per image reveals your true profitability. A £500 job delivering 50 images costs £10 per image. If each image takes 7 minutes to edit, your editing alone costs £5-8 per image at typical hourly rates. Understanding this helps price packages, set delivery expectations, and identify efficiency improvements.

It varies by genre. Wedding photographers typically deliver 400-800 images at £3-8 each. Portrait photographers deliver 10-30 images at £15-50+ each. Commercial photographers may deliver 5-20 images at £50-500+ each. Higher cost per image generally means more value and editing per image.

Shooting more images than needed increases culling time without adding value. A 90% cull rate (deliver 10% of shots) means 90% of your shooting was "wasted" from a delivery perspective. Aim for 70-85% cull rate — shoot intentionally and deliver a higher percentage of your shots.

Yes. Travel time is time you cannot bill elsewhere. Include travel, setup, consultation, invoicing, and file delivery in your total hours. The true cost per image should reflect all time invested, not just shooting and editing.