How should I structure photography packages?

Offer 2-3 tiers (e.g. Bronze, Silver, Gold). Each tier should increase in shooting time, delivered images and extras. Make the middle tier the best value — most clients choose the middle option. Include at least one premium add-on (prints, album, extra hours).

What should I include in a photography package?

Typical inclusions: shooting hours, number of edited and delivered digital images, an online gallery, print credits or products, travel within a radius, and a minimum turnaround time. Additional charges might apply for extra hours, rush delivery, or additional locations.

How do I decide on the number of delivered images?

A common guideline is 30-50 edited images per hour of shooting for event and portrait work. Wedding photographers typically deliver 50-100 images per hour. The key is quality over quantity — every delivered image should be fully edited and portfolio-worthy.

Should I include print credits?

Including print credits encourages clients to purchase physical products and adds perceived value to the package. Even a modest £50-£100 print credit gets clients into your print ordering system, where they often spend more.

Package Calculator — Build Photography Packages

Build itemised photography packages with shooting time, editing, prints and extras.

Shooting Hours

Editing Hours

Hourly Rate

Your rate for shooting and editing

Delivered Images

Number of edited images

Print Credits

Value of included prints/products

Travel Cost

Markup Multiplier

1.2-1.5x typical

How We Calculate This

The package price is built from itemised costs plus a markup:

Shoot cost = shooting hours × hourly rate

Edit cost = editing hours × hourly rate

Total cost = shoot + edit + print credits + travel

Package price = total cost × markup

The markup (typically 1.2-1.5x) accounts for profit margin, risk, and business overhead not captured in direct costs.

Frequently Asked Questions

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Last updated: February 2026

All calculations are estimates based on standard optical and photographic formulas. Results may vary with specific equipment.