Print Pricing Calculator — Calculate Print Retail Prices

The print pricing formula accounts for all costs plus a profit margin:

Total cost = print cost + packaging + shipping + labour

Labour cost = (minutes ÷ 60) × hourly rate

Net trade price = total cost × markup multiplier

Profit margin = (net trade price − total cost) ÷ net trade price × 100%

A 3× markup produces a 67% profit margin; a 2× markup gives 50%. Margin is always measured on the net trade price, so it stays the same whatever VAT rate you charge.

VAT (optional) is added on top of the net price to give the price your customer pays: customer price = net trade price × (1 + VAT rate). VAT is collected for HMRC, so it is not counted as profit.

Platform fee (optional — Etsy, marketplace or website host) is taken out of your takings, so it reduces profit: fee = customer price × fee rate, then profit = net trade price − total cost − fee. To keep your margin intact, raise the markup or price the fee in.