How should I structure photography packages?

Offer 2-3 tiers (e.g. Bronze, Silver, Gold). Each tier should increase in shooting time, delivered images and extras. Make the middle tier the best value — most clients choose the middle option. Include at least one premium add-on (prints, album, extra hours).

What should I include in a photography package?

Typical inclusions: shooting hours, number of edited and delivered digital images, an online gallery, print credits or products, travel within a radius, and a minimum turnaround time. Additional charges might apply for extra hours, rush delivery, or additional locations.

How do I decide on the number of delivered images?

A common guideline is 30-50 edited images per hour of shooting for event and portrait work. Wedding photographers typically deliver 50-100 images per hour. The key is quality over quantity — every delivered image should be fully edited and portfolio-worthy.

Should I include print credits?

Including print credits encourages clients to purchase physical products and adds perceived value to the package. Even a modest £50-£100 print credit gets clients into your print ordering system, where they often spend more.

Package Calculator — Build Photography Packages

Build itemised photography packages with shooting time, editing, prints and extras.

Shooting Hours

On-location/session time the client is billed for

Editing Hours

Post-processing time (culling + retouching); ~2-2.5 hrs per shooting hour is typical

Hourly Rate

Your rate for shooting and editing

Delivered Images

Number of edited images

Print Credits

Value of included prints/products

Travel Cost

Mileage/expenses for travel to the shoot location

Markup Multiplier

1.2-1.5x typical

How We Calculate This

The package price is built from itemised costs plus a markup:

Shoot cost = shooting hours × hourly rate

Edit cost = editing hours × hourly rate × edit-rate multiplier

Total cost = shoot + edit + print credits + travel + admin buffer

Package price = round up (total cost × markup)

The markup (typically 1.2-1.5x) accounts for profit margin, risk, and business overhead not captured in direct costs. Under Advanced options you can bill editing at a different rate (edit-rate multiplier, default 1.0), add a fixed admin buffer to the total cost (default £0), and set the round-up increment (default nearest £5). With the defaults, edit cost = editing hours × hourly rate and total cost = shoot + edit + print credits + travel.

Frequently Asked Questions

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Last updated: February 2026

All calculations are estimates based on standard optical and photographic formulas. Results may vary with specific equipment.